About Renato Beninatto
Renato Beninatto is the author of Localization Industry 411, a long-running blog focused on the business and technology of language services.
He is affiliated with Common Sense Advisory, a localization industry think tank whose research informs many of the analyses published on this site.
- Globalization
- Localization
- Translation
- Internationalization
Selected writing history
Posts archived on Localization Industry 411 span more than a decade, from an early 2005 commentary on translation buying practices to a 2014 industry forecast.
- December 19, 2014 Translation/Localization Industry Forecast 2015 — original analysis of single-sourced language solutions and multinational supplier demands.
- August 24, 2014 "Donate a Workout" for Translators without Borders — supporting Translators Without Borders through a fitness-themed initiative.
- January 13, 2011 Google Introduces New Type of Telephone Interpretation — notes on the Conversation Mode preview in Google Translate for Android.
- March 14, 2010 Machine Translation in the News Again — review of mainstream press coverage of Google Translate and the Translator Toolkit.
- August 5, 2005 Letter to BusinessWeek addresses common dilemma — commentary on outsourcing Spanish translation and the limits of price-driven sourcing.
Perspective and affiliations
The blog draws on industry research, including work by Common Sense Advisory, and frequently references practical concerns such as supplier consolidation, machine translation maturity, and the operational realities of multilingual content.
It also points readers to community efforts, including Translators Without Borders, and to adjacent publications such as the Moravia blog and Qmed.